BACKSTORY

Community Work. Good for the Soul and for your Business.

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Supporting local organizations and small businesses is good for the corporate soul. And you don’t have to wait for the next Small Business Saturday or Bank Transfer Day to join in. There are many ways for businesses to reach out, connect and give back to the community this holiday season. …Read more»

Adapt Marketing

The Show MUST go on!

The Merchandise Center uses expos to "renew" their brand with wholesale vendors and buyers.

You have a great looking website. Your copy ROCKS. Your content is king. BUT it’s community management that will conquer all. How you personally connect with audiences trumps how good your brand looks. …Read more»

Focus Ideas

Online, one size does NOT fit all

JRICH's new site manages and socializes content to connect and network with clients.

So, are you attempting to slip into what others are “doing”, before understanding why it was “done” that way in the first place? Best to roadmap your marketing ideas before you start splitting at the seams. …Read more»