Marketing Evolution

100% organic SEO

SEOOrganic

I gotta get some SEO! How much does it cost? What words will put us at the top of the results page? All great questions when looking into optimizing your content for search engines. But are you jumping the SEO gun, just a tad too soon? …Read more»

Marketing Evolution

Social media experts… Bah, humbug!

Much too often I see people, including myself, being generalized as “social media experts.” And to that I say ”bah, humbug!” This type of premature, hype-labeling only distracts clients from the true value and spirit of social media. I much prefer “human interaction advisor” in this area, …Read more»

Marketing Evolution

Become a “social” anthropologist

Most marketing mindsets are geared for the “law of averages.” Strategies targeted to gain the greatest percentage out of the media pie to expand brand exposure.   But does capturing this larger percentage increase your marketing potential, especially amongst the on-the-go, technically savvy, spam blocking, social audiences out …Read more»