Drawing from a rich history melding new media with traditional marketing, White Gazelle continues to develop innovative B2b/B2c solutions for a range of industries and sectors.
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Account Highlights: Revitalized old wholesale image during the construction of a new state-of-art building. White Gazelle developed campaigns for fall shows and expos to heighten brand awareness and interest contributing to 99% vendor occupancy before the grand opening and 30%+ spike in pre-registration for 2011 events with buyers.
Account Highlights: Bridged gaps between sales and online marketing strategies. White Gazelle established a site structure and strategy based on proven practices straight from the showroom floor. New treatments for the site, newsletter and content easily evolved soon after, along with social, rich media and SEO tactics.
Account Highlights: Created a new site and management structure driven by daily sales activities and ongoing presentations. White Gazelle consolidated existing content into a simple site outline detailing key features, pages and functionality. Content management systems empowered stakeholders to mature messaging directly while visual treatments evolved with social and mobile touch points.
Account Highlights: Integrated traditional marketing research with social experiences and entertainment. White Gazelle produced Bubble Gum’s Secret Candy Lab on-line game for children resulting in 20%+ site-traffic increase while providing clients with a superior tool to collect marketing research within COPPA provisions. Young users could vote, alert friends and rate each others candy creations.
Account Highlights: Clarified expectations, roles and ownership to develop features throughout the website. White Gazelle updated the site organization and treatment to reflect current services and client base and attract new business. By managing the ongoing restructuring of content, processes and campaigns easily evolved vertical markets with thought-partners.
Account Highlights: Developed new microsite marketing plan to explore new media and establish partnerships with SugarCRM. White Gazelle designed campaigns to convey domain expertise while connecting with the manufacturing community. By providing valuable assessment tools, online discussions and case studies Highland Solutions could guide technical decision-making and establish credibility.
Account Highlights: Led execution of training, events, website and CD-ROM for educating Ford Corporate on new brand initiatives. White Gazelle developed exhibits, applications and presentations for conferences with producers, speakers and instructional designers. Engaging themes and training empowered individuals with brand knowledge and insight.