White Gazelle seamlessly moves between contractual retainers to long-term assignments for businesses in Chicago, Detroit and Atlanta. With a long track record transitioning marketing into new media and technology, services specialize in transforming process and creative best practices.
2008-2011
Highland Solutions: Managed portals, messaging and campaigns for SugarCRM partnerships and marketing. Recently established interface standards/UX and user requirements for new e-commerce offering.
JRich Commercial Real Estate: Implemented a site-design and -management system to be SEO compliant and integrate content with evolving social/mobile touch points.
The Merchandise Center: Performed surveys and interviews for the re-branding and final execution of all related marketing to promote new location and facility to buyers.
Torque and EON Clinic: Pre-planned social-media attractions to connect with the community and celebrate relationships between patients and their families.
Balani Clothiers: Established a site structure based on proven practices straight from Balani’s showroom floor. New treatments for the site, newsletter and content soon followed with the integration of social media and SEO.
OnSite Network: Defined and established standards/mobile integration for new out-of-home OSN displays for agencies while envisioning and executing go-to-market elements such as websites, advertising and media kits.
2000-2007
DraftFCB and Quest: Organized co-branded microsites to test social and mobile attractions that could entertain Seattle Seahawks fans while endorsing Quest products.
Bankers Life & Casualty Sales Portal: Conducted UX/UI studies and planning to expand sales portal from a reporting application to a true communication tool with field sales agents.
Kralovec, Jambois & Schwartz: Clarified law firm’s identity and developed marketing to support KJS brand position with clients and colleagues.
PayEase: Planned, managed and executed start-up marketing to gain client confidence and investor capital.
ABN AMRO: Established standards for LaSalle, EAB and Standard Federal online banking sessions, facilitating the entities’ eventual absorption into ABN AMRO.
Zagnoli McEvoy Foley, LLC – Chicago
Wrigley Secret Candy Lab 2002: Launched online game for children resulting in 20%+ site-traffic increase while providing clients with a superior tool to collect marketing research within COPPA provisions.
Trial Media 2001-02: Developed key demonstratives with subject-matter experts to educate jury, judges and opposing council on case details, evidence and arguments.
IBM Innovation Center – Chicago
New Business Development 2001: Created the Interactive Experience Revealed Workshop to explore new front-end/creative offerings to clients and prospects.
The Great Indoors 2001: Managed heuristic testing, usability assessments and interface enhancements/recommendations throughout initial launch.
Caribiner International, Detroit/Atlanta
Ford Motor Company Brand Positioning 1998: Led execution of training, events, website and CD-ROM for educating Ford Corporate and agencies on new brand initiatives.
Show & Events 1997-2000: Developed displays, themes and presentations for conferences with producers, speaker and instructional designers.
Bowne Internet Solutions, Detroit
Buick 1996: Created online brand experiences for automotive audiences through use of Flash, animation, video, demos and games.
PBS and Greenfield Village, Detroit
Freelancer 1994-96: Provided art direction for “Detroit Remember When” documentary series and coordinator for related pledge drive marketing/educational assets.
J. Walter Thompson, Detroit
Ford 1993-94: Developed scripts, storyboards, AV and POP for regional campaigns and dealerships.
White Castle 1994: Developed and designed training material for employees.
White Gazelle provides backstories about understanding the challenges clients shared while they discovered their own unique solution.
