Today there are some great free tools/communities you can access on-line to gain perspective and build knowledge about emerging technology and marketing innovation. Here are a few White Gazelle favorites to warm you up to new ideas.
Gain Perspective
AMA – The American Marketing Association has some of the best webinars, presentations and training from leading experts.
http://www.marketingpower.com/
Mashable – Stay current with new trends in new, social and mobile media.
http://mashable.com/
CLICKZ – Great place to build a business case based on market research.
http://www.clickz.com/
Free Tools
WordPress – One of the best content publishing solutions out there. AND its free!
http://wordpress.org/
Google Analytics – Track activity and traffic for FREE. It’s like having direct access to a 24/7 focus group testing usability for your site and measuring campaigns.
http://www.google.com/analytics/
Google Ad words – Google Ad words is a great way to rapid prototyping and test out messaging with specific audiences and markets.
https://adwords.google.com/
Google Webmaster Tools – Make sure your site is search engine friendly.
https://www.google.com/support/webmasters/
Atahualpa Theme – A great theme to build and evolve a site on. PHP training wheels for UX and UI professionals with coding experience.
http://wordpress.org/extend/themes/atahualpa
