Highland Solutions Marketing Account Highlights

Challenge: Clarify expectations, roles and ownership to develop features throughout the website.

Solution: White Gazelle updated the site organization and treatment to reflect current services and client base and attract new business. By managing the ongoing restructuring of content, processes and campaigns easily evolved vertical markets with thought-partners.

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Business Buzz

White Gazelle tag-teams with fellow Creative Rainmaker, TripleSpoke

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Facing abrupt economic change, shrinking marketing budgets and downsizing clients, these independent chi-town creative operators found their joint offerings improve the overall quality of service for local start-ups and second-stage companies. …Read more»

Focus Ideas

Online, one size does NOT fit all

JRICH's new site manages and socializes content to connect and network with clients.

So, are you attempting to slip into what others are “doing”, before understanding why it was “done” that way in the first place? Best to roadmap your marketing ideas before you start splitting at the seams. …Read more»

Advance Partnerships

Living in duh! moment

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We have all had them. The moment when we accept the facts staring us in the face. When you finally look at old problems in a new light and see both the big picture and how the little pieces come together to form the solution. “Duh…. but of course!” Practices should grow the corporate image in an unified marketing direction instead of drifting marketing all over the place. …Read more»