The Merchandise Center Account Highlights

Challenge: Revitalize old wholesale image during the construction of a new state-of-art building.

Solution: White Gazelle developed campaigns for fall shows and expos to heighten brand awareness and interest contributing to 99% vendor occupancy before the grand opening and 30%+ spike in pre-registration for 2011 events with buyers.

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Adapt Marketing

The Show MUST go on!

August 27th, 2011 | Featuring- , , ,
The Merchandise Center uses expos to "renew" their brand with wholesale vendors and buyers.

You have a great looking website. Your copy ROCKS. Your content is king. BUT it’s community management that will conquer all. How you personally connect with audiences trumps how good your brand looks. …Read more»

Business Buzz

White Gazelle tag-teams with fellow Creative Rainmaker, TripleSpoke

May 7th, 2011 | Featuring- , , , , ,
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Facing abrupt economic change, shrinking marketing budgets and downsizing clients, these independent chi-town creative operators found their joint offerings improve the overall quality of service for local start-ups and second-stage companies. …Read more»

Focus Ideas

A company who cares is self-aware.

June 18th, 2010 | Featuring- , , ,
Successful sites are founded on positive customer experiences in the real world.

It takes guts to fully envision a brand throughout your corporate culture. The company must embrace all the dynamics impacting staff, services, products and customers to become truly “self-aware”. The company must care about the means to justify the ends. It must listen, learn and make informed business decisions to grow in a unified direction. …Read more»