Wrigley Secret Candy Lab Account Highlights

Challenge: Integrate traditional marketing research with social experiences and entertainment.

Solution: White Gazelle produced Bubble Gum’s Secret Candy Lab on-line game for children resulting in 20%+ site-traffic increase while providing clients with a superior tool to collect marketing research within COPPA provisions. Young users could vote, alert friends and rate each others candy creations.

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Adapt Marketing

Get past your own spam

May 27th, 2010 | Featuring- , , , , ,
Rewarding customers with fun experiences builds brand value without having to discount the products price.

No one likes spam. Audiences have become more sophisticated, using blockers, apps and DVR’s to filter advertisement from private life. And how do most businesses respond? Send out more spam. In the short term, you might get a sales spike pushing a discount. But in the long-run you risk turning people “off” and turning them “on” to the competition. Set up socially charged entertainment to attract the loyal customers your spam is loosing. …Read more»